Axe Wellness Affiliate House Rules

Thank you for joining the the Axe Wellness Affiliate Program! In order to make this a rewarding experience for everyone, we ask that you take a few minutes to read the following HOUSE RULES.

By becoming an Affiliate of Axe Wellness you agree to:

• Be Accurate and Truthful. Honesty and integrity is very important to us and we know it is to you too. We insist that our Affiliates refrain from any conduct that will reflect poorly on Axe Wellness or our brand. We have no tolerance for marketing materials that makes inaccurate or deceptive claims or misrepresent the product or us in any way.
• Respect Our Intellectual Property. Our affiliate program is designed to be all encompassing. We will provide all marketing material required including authorized content, images and swipe copy. Please do not use any other Site Content or Axe Wellness IP without our permission. If you have a picture of Dr Axe that you would like to use in your marketing, please consult with us about the rights first. Please do not publicly disclose any portion of our digital products without approval first.
• Promoting and Paid Ads. You have the freedom to promote products at anytime that works with your promotional calendar. As an Affiliate you will be invited to partake in our major launch campaigns and minor launch campaigns as well. You agree not to promote prior to the designated date and time for product launches. All key dates, promotional material, links etc will be emailed to you prior to launch kick-off.

  Running paid ads with your affiliate link is allowed, however please be mindful of the following guidelines:

  • You may not target Axe Wellness’s email list, site or Facebook Likes.
  • You may not compete on terms that are deemed Axe Wellness branding.
  • Facebook ads are not to be displayed on the right hand side ad space or in third party display networks (Instagram is ok).
  • The ads need to look like they are coming from your brand (e.g. Newsfeed -with your brand name displayed) so that you receive higher conversions, your audience knows the ads are being promoted by you and will help to increase transparency.
  • You may tag the Dr Axe Facebook page in any Facebook ads and use the approved graphics that have been provided in the Axe Wellness Affiliate Program.
  • Ads will need final approval from the Axe Affiliate team before being published.
• Medical Claims. Please do not make medical claims in association with the Axe Wellness brand and products unless otherwise approved by us.
• Commissions. Affiliates who are located within the US have the option to be paid via check or PayPal. Affiliates outside the US will be paid through PayPal only, so therefore must have a PayPal account. You may not ask us to payout sales in advance. Payouts will not be made unless the minimum threshold of $50 is met. Commission will continue to roll over month on month until the minimum target is met and will be paid out in the following month.
• Reciprocal Promotion. At Axe Wellness we believe in promoting products we genuinely feel will help our community and that we would personally purchase and recommend. By becoming an Axe Wellness Affiliate it does not guarantee any reciprocal promotion. We do not like “click for click” affiliate agreements as not every click is created equal and it’s not the type of partnerships we are trying to establish, we want to establish long-lasting relationships that are mutually beneficial. It is at our sole discretion if we would like to promote your product/service.
• Last-Touch Cookies. Our affiliate program is run on a last-touch cookie system. Your cookie will last for 365 days from the time you send a potential customer to the site.

  Here is an example of how our last-touch cookie system works:

  • Offer cookie days = 365.
  • Potential Customer clicks on a link for the offer from Affiliate A, but doesn't convert.
  • Potential Customer clicks on a link for the offer from Affiliate B.
  • This click is recorded as a unique click.
  • Cookie days reset - 365 days from this click.
  • Potential Customer converts to a sale.
  • Affiliate B gets credit for the conversion.
  The reason we have chosen to run with this cookie structure is for fairness and transparency to all our incredible affiliates, so that those that are actively promoting are rewarded for their promotional efforts and not blocked from generating revenue. We want you to reap the rewards of getting a sale across the line and find that the last click was the nudge the customer needed to purchase.
• Bonuses. If you are going to offer a bonus for someone to purchase one of our products, you must deliver what you promised and do so in a timely manner. You may not discount or rebate against the retail price of our products. You also take responsibility for all customer service issues and indemnify us from any liability relating to your bonus/es.
• Affiliate Disclosure. You must be upfront with your readers and disclose that you are a promotional partner and will receive a commission for any sales that you refer. This is a legal requirement as per FTC rules:

The easiest way to meet these compliance guidelines is to ensure you have your affiliate disclosure page clearly visible in your website footer. For an example, review our Affiliate Disclosure.

If you have any questions or concerns about our House Rules or require more details please don’t hesitate to contact our Affiliate Team at partners@draxe.com. Our amazing team will be more than happy to help clear things up and make sure you feel comfortable and happy to be an Axe Wellness Affiliate.

Thank you again for helping support us and we look forward to having you on board!